Most marketers try Pay Per View Marketing when directing traffic since it doesn't require them to set up a landing page for affiliate offers. Why bother if you can direct link instead? Marketers are fully aware that this luxury cannot be done with AdWords and other PPC options. To make things worse for PPC Marketing, Google has tightened its restrictions on quality assessments, limiting PPC advertisers in what they can do with their adverts.
Life becomes much easier when you don't have to deal with the task of creating comprehensive landing pages. Once you have directed traffic directly to an offer without losing anything, it leads to a very profitable campaign. The best part is that you won't have to lose a percentage at the page level.
This, however, is not the right way to assert your PPV campaign. If you're one of those people who ignore the importance of landing pages for PPV campaigns, now is the time to change your stance. Contrary to popular belief, landing pages can actually pay dividends in the long term. The key word here is potential. When administered effectively, the campaign should yield better numbers in the long run. There are two reasons why this is so.
First, setting up a landing page gives you the opportunity to build a receptive and profitable list. Direct linking to an offer doesn't give you the means to get a list of email addresses, which you can use for follow-up marketing. You don't get the full potential of your campaign as a result. "The list," as marketing experts have always declared, "is where the money's at." So use an effective landing page, make a list and check it twice. If you take landing pages seriously and exert a lot of effort in making them more comprehensive and intuitive to visitors, your ROI results can gather more profit in the final analysis.
There's also the risk of visitors getting lost in the homepage. They would find it difficult to find your offer and just give up. Or they could find something else in your site that piqued their curiosity and go to that instead. Sure, we would love visitors to sink their teeth into our sites, but it won't really matter if they can't find the offer, right?
Another advantage is landing pages can generate you leads for other affiliate offers. This is because prospects that have encountered landing pages are bound to be more receptive to subsequent offers. Even if some people have ignored your landing pages, the prospects that have "warmed up" to your landing pages will play a big factor in improving your campaign's conversion rate. In a nutshell, a perfect landing page paves the way for a higher conversion rate to an affiliate offer.
The reasons given in this article on why it's important to take landing pages seriously is clear enough. But you'd also do well to do some testing. You have to rotate your offers until you find the ones that produce the best results.
Another strength of Pay Per View Marketing is the flexibility it gives advertisers. You are given a lot of options in directing traffic. Utilize many of those options and you'll definitely end up on the winning side of the Pay Per View race.
Life becomes much easier when you don't have to deal with the task of creating comprehensive landing pages. Once you have directed traffic directly to an offer without losing anything, it leads to a very profitable campaign. The best part is that you won't have to lose a percentage at the page level.
This, however, is not the right way to assert your PPV campaign. If you're one of those people who ignore the importance of landing pages for PPV campaigns, now is the time to change your stance. Contrary to popular belief, landing pages can actually pay dividends in the long term. The key word here is potential. When administered effectively, the campaign should yield better numbers in the long run. There are two reasons why this is so.
First, setting up a landing page gives you the opportunity to build a receptive and profitable list. Direct linking to an offer doesn't give you the means to get a list of email addresses, which you can use for follow-up marketing. You don't get the full potential of your campaign as a result. "The list," as marketing experts have always declared, "is where the money's at." So use an effective landing page, make a list and check it twice. If you take landing pages seriously and exert a lot of effort in making them more comprehensive and intuitive to visitors, your ROI results can gather more profit in the final analysis.
There's also the risk of visitors getting lost in the homepage. They would find it difficult to find your offer and just give up. Or they could find something else in your site that piqued their curiosity and go to that instead. Sure, we would love visitors to sink their teeth into our sites, but it won't really matter if they can't find the offer, right?
Another advantage is landing pages can generate you leads for other affiliate offers. This is because prospects that have encountered landing pages are bound to be more receptive to subsequent offers. Even if some people have ignored your landing pages, the prospects that have "warmed up" to your landing pages will play a big factor in improving your campaign's conversion rate. In a nutshell, a perfect landing page paves the way for a higher conversion rate to an affiliate offer.
The reasons given in this article on why it's important to take landing pages seriously is clear enough. But you'd also do well to do some testing. You have to rotate your offers until you find the ones that produce the best results.
Another strength of Pay Per View Marketing is the flexibility it gives advertisers. You are given a lot of options in directing traffic. Utilize many of those options and you'll definitely end up on the winning side of the Pay Per View race.
No comments:
Post a Comment