Wednesday, 22 June 2011

Get More Pay Per View Traffic Through Effective Landing Pages

Most marketers try Pay Per View Marketing when directing traffic since it doesn't require them to set up a landing page for affiliate offers. Why bother if you can direct link instead? Marketers are fully aware that this luxury cannot be done with AdWords and other PPC options. To make things worse for PPC Marketing, Google has tightened its restrictions on quality assessments, limiting PPC advertisers in what they can do with their adverts.

Life becomes much easier when you don't have to deal with the task of creating comprehensive landing pages. Once you have directed traffic directly to an offer without losing anything, it leads to a very profitable campaign. The best part is that you won't have to lose a percentage at the page level.

This, however, is not the right way to assert your PPV campaign. If you're one of those people who ignore the importance of landing pages for PPV campaigns, now is the time to change your stance. Contrary to popular belief, landing pages can actually pay dividends in the long term. The key word here is potential. When administered effectively, the campaign should yield better numbers in the long run. There are two reasons why this is so.

First, setting up a landing page gives you the opportunity to build a receptive and profitable list. Direct linking to an offer doesn't give you the means to get a list of email addresses, which you can use for follow-up marketing. You don't get the full potential of your campaign as a result. "The list," as marketing experts have always declared, "is where the money's at." So use an effective landing page, make a list and check it twice. If you take landing pages seriously and exert a lot of effort in making them more comprehensive and intuitive to visitors, your ROI results can gather more profit in the final analysis.

There's also the risk of visitors getting lost in the homepage. They would find it difficult to find your offer and just give up. Or they could find something else in your site that piqued their curiosity and go to that instead. Sure, we would love visitors to sink their teeth into our sites, but it won't really matter if they can't find the offer, right?

Another advantage is landing pages can generate you leads for other affiliate offers. This is because prospects that have encountered landing pages are bound to be more receptive to subsequent offers. Even if some people have ignored your landing pages, the prospects that have "warmed up" to your landing pages will play a big factor in improving your campaign's conversion rate. In a nutshell, a perfect landing page paves the way for a higher conversion rate to an affiliate offer.

The reasons given in this article on why it's important to take landing pages seriously is clear enough. But you'd also do well to do some testing. You have to rotate your offers until you find the ones that produce the best results.

Another strength of Pay Per View Marketing is the flexibility it gives advertisers. You are given a lot of options in directing traffic. Utilize many of those options and you'll definitely end up on the winning side of the Pay Per View race.

A List Of Top PPV Networks

Make Your Choice

Pay Per View, or PPV, is gaining ground as a respectable medium in online advertising. It's different from PPC (Pay Per Click) in a way that the advertiser only gets charged for every time the ad is viewed by the internet user instead of getting charged for every click. PPV advertising is administered by companies which use adware to display PPV ads in the form of pop-ups or pop-unders. Internet users get to install software from these PPV companies for a cheaper price in the agreement that they are willing to have PPV adverts displayed on their screen. By bidding on keywords and URLs, advertisers get to have their PPV adverts displayed for these Internet users. That is how traffic is administered in PPV networks.

If you're a marketer looking for advice on which PPV networks are likely to give you a good ROI, you've come to the right place. We're going to enumerate the top PPV networks that continue to be movers and shakers in the realm of PPV Marketing, taking into account the amount of traffic available, level of competition (which influences the cost per view rates), quality of traffic, conversion rate and overall ROI.

Traffic Vance
It comes as no surprise that Traffic Vance is still the leading PPV traffic source if the bid prices are any indication. The only drawback is that ROI has taken a downturn for the last few months.

The user database is nothing short of amazing, culminating in a business culture that promotes PPV precocity. Traffic volume continues to run high as a result. The fact that Traffic Vance has ownership of the user base certainly helps, and they don't have the inclination to buy traffic from other networks, which in the end only serve as "traffic junk". The user interface is also nothing short of exemplary.

However, those just starting out with PPV advertising will find it difficult to keep up with the high bid costs. If you are not aware of the fundamental rules in PPV marketing, chances are your adverts won't see the light of day.

AdOn Network
AdOn Network is second to Traffic Vance when it comes to volume of traffic. That also means that the bidding prices are relatively cheaper. Conversion rates are still respectable by advertising standards, though not as powerful in generating traffic as Traffic Vance, the cheaper costs for bidding are a nice compensation. AdOn is also second to Traffic Vance in terms of ROI production.

One disadvantage of the AdOn network is that it may take some time for your ads to get reviews. There are instances when you need to ask for approval from your Rep before every time you set up a new campaign.

Media Traffic
What sets Media Traffic unique is the fast response in terms of the review for approval. Conversion rate is also relatively better than with the AdOn Network.

What goes against Media Traffic is that the amount of traffic results to higher bidding prices.


Tuesday, 21 June 2011

30 Blogging Ideas

Not knowing what to blog about is one of the most common ailments for bloggers. For some, this has caused them to abandon their blog. Others are afraid to start a blog because they fear they won't have enough to share.
To help you jump start the process, here are 31 things you can blog about. Some of them can even be expanded upon, giving you more content. I suggest you print it so you can quickly whip it out to refer to whenever you run out of things to blog about.
1. Mini case study. Have you bailed a customer out of a jam? Received raving feedback from customers? Spotlight them, share the story behind the problem and how you solved it.
2. Did you have an idea strike you out of the blue you think will help customers or readers?
3. Comment on an article you read online, in a magazine.
4. The News. Relevant reports happening around the world.
5. Don't forget local news. If you can somehow tie it into your niche, blog about it.
E.g. If you're promoting an eBay coaching program. You find out a retired lady locally who's living her dream retirement because of eBay. Report it, add a few comments and thoughts of your own and how you can help your blog readers achieve that very same
dream.
6. A tip, idea, strategy you observed. E.g. Your friend showed you a new craft she  made would be a great post for a crafting blog. Take pictures (with permission) if you can.
7. Got a new product? Tell people about it, but don't hype it or make an ad out of it.
Something like "After months of preparation I'm rolling out XYZ product today. This product can do this and that, I'm running a promo for the first week, come check it out."
8. Tell a story about your product. Why did you create it, what inspired you to create it. If you have a few, how about a series of stories? If you're not sure how to structure your stories, think about infomercials. No you don't have to be high pressured like the
infomercials but if you observe, some of them spend considerable time telling the story behind the product.
9. Demonstrate, illustrate or explain how you use a product you're promoting.
10. What are other people talking about in your niche? What's the buzz?
11. Tell people about a new product you were introduced to or discovered. Don't
forget to plug your affiliate link if available.
12. Review a product. How did you discover it? What did you like or don't like about it?
13. Do a book review.
14. Share what your customer did or achieved with your product. E.g. If you have a weight loss product, tell people how much XYZ lost using your product.
15. Tips and tricks that have been really helpful to you.
16. Did you hear of a product recall or down time? Share it. E.g. If you have a baby  blog and you find out a child seat recall.
17. How to's and mini tutorials for your products and the products you promote.
18. A series of tips, tutorials and articles. A great example is the ABC's of XYZ, My 30 day exercise challenge.
19. Did you find a resource, tool, software that was helpful to you? Share it.
20. Answers to the questions people ask you.
21. Put a little humor in your blog. Seen a funny and relevant picture or comic? Post about it, better yet, get permission to publish it.
22. Get contributions. Ask customers and readers to submit their stories or relevant news piece, a review from them would be nice too.
23. Got sales, deals and promotions? Tell people about it.
24. Share a new article you just wrote.
25. Brag about your affiliates. Success stories, how they discovered you and became your affiliate then invite people to join.
26. Issue a challenge to readers and tell them to 'check in' with you in the blog comments.
27. Ask people for advise and help. E.g. Help name your product, find a web host, find a solution.
28. Depending on your comfort level, give people a little window into your life. Did an illness or issue in your family force you to reconsider the important things in life? A joyous occasion make you realize how happy you are with your life? Do practice
discretion with this, be careful not to give out too much personal information.
29. Did a company you buy from make a gesture that impressed you? Blog about it (don't forget your affiliate link).
30. Bring back the dead. Revive old posts with an update. Maybe you did a glowing product review but the company frustrated you a lot recently. Put an update to it.
31. Look through your comments. Sometimes comments branch off into a topic of their own that's worthy to be made a separate post.


Quick TipsDon't beat yourself up if you don't have something to post every day. Contrary to
popular belief, a blog doesn't have to be updated every day. There's no magic number
for frequency but generally once, twice a week or every 10 days is good once you
achieved a momentum.
Inspiration comes in a rush even for the most accomplished writers. Keep an idea
notebook and look through it from time to time, you'll find plenty of things to blog about
when you flip through the pages.
You don't have to slave over your blog. When inspiration strikes or you get highly
motivated, sit down to write out your posts ahead of time. You can pre-post for weeks
even months ahead. If you have a system like WordPress, Typepad or Movable Type,
you can easily schedule posts so it'll publish automatically in the future. If you ever get
anything time sensitive and already have a post schedule, post your time sensitive
news and re-schedule the pre-posted one.

Tuesday, 14 June 2011

Easy Money: Compete with the ‘Tax Man’ for Your Dollars

Tax season is stressful for entrepreneurs,
people who hate paperwork and ‘clutter bugs’ -
but it doesn’t have to be. “Becoming an
organizational whiz is a lot easier than you
might think” claims Tana Plewes, Creative
Analyst with the Discovery Centre for
Entrepreneurship. “In just a couple of hours,
start to finish, you can design a financial system
that will alleviate stress, save time and actually
‘find’ money - not just at tax time but all year
long. The greatest payoff for being organized is
peace of mind that comes from knowing you’ve
solved a recurring problem - once and for all”.
Many people make the costly mistake of cutting
the wrong corners at tax time. “Being organized
is a short-cut that pays dividends. It makes
hiring a tax specialist an affordable option”.
Money is lost when unqualified people are hired
to ‘save money’ in tax processing fees. “People
are unaware that thousands of dollars,
sometimes tens of thousands, are lost due to
scarcity thinking” says Plewes. “This is
particularly true for new business owners when
personal savings, assets and resources are used
to research the business plan and launch the
new venture. A tax specialist will navigate the
Income Tax Act to squeeze every penny back
into your pocket.
People fall into one of three broad categories
when it comes to managing the paper work that
clutters up our lives. According to Plewes, some
over-analyze to create cumbersome
procedures; others are resigned to a life of
chaos and crisis. The third type swings radically
from one extreme to the other depending on
the circumstance. If you’re part of a team
chances are you interact with one or more of
these types every day.
The benefits of having an organized workplace
are not limited to finance. Organization
enhances retail merchandising, inventory
control, production flow and staff training. It’s
the foundation to team communication,
operational efficiency, effective marketing and
profitability. Start small by getting your
paperwork under control. Soon you will
discover your new financial system fits your
busy lifestyle AND saves you money, time and
frustration. Not only will you de-clutter your life
and work environment (not to mention your
head) you’ll be ready to go toe-to-toe with the
‘Tax Man’ to compete for your hard-earned
dollars.

100 Best Businesses to Start

Adventure Travel Outfitting
Alternative Medical Consulting
Antiques Business
Appliance Repair
Automobile Detailing
Bakery
Bed and Breakfast
Bookkeeping
Business Plan Writing Cake Decorating
Carpentry
Children’s Party Planning
Children’s Transportation
Classic Car Sales
Cleaning Service
Computer Consulting
Computer Network Administration
Computer Repair
Computer Training
Corporate Test Administration
Courier Service
Crafts Making
Custom Clothing Design
Customized Computer Business
Database Management
Daycare
Desktop Publishing
Distance Teaching
Dog Walking
E-Commerce Consulting
Educational Consulting
Elder Concierge Service
Elder Daycare
Elder Taxi Service
Electronic Publishing Consulting
Employee Recruiting
Employee Training
Entrepreneurial Consulting
Errand Service
E-zine Publishing
Financial Planning
Food Delivery Service
Furniture Making
Genealogical Research
Gift Basket Business
Global Marketplace Consulting
Gourmet Food Store
Graphic Design
Handwriting Analysis
Herb Farming
Home Healthcare Agency
Home Inspection Service
Home Schooling Consulting
House-sitting Agency
Human Resources Consulting
Import Business
Information Brokering
Intellectual Property Consulting
Internet Consulting
Landscaping
Mailing List Consulting
Masonry
Message Therapy
Medical Claims Processing
Medical Transcribing
Mobile Beauty Service
Monthly Mail Order Club
Multimedia Production
Niche Marketing Agency
Old House Restoration
Outplacement Consulting
Pack and Ship Service
Painting
Personal Chef
Personal Financial Planning
Personal Fitness Training
Personal Shopping Service
Pet Specialty Manufacturing
Pet-sitting Service
Pooper Scooper Business
Professional Organizing
Public Relations Consulting
Recycling Pick-Up
Relocation Consulting
Restaurateur
Reunion Planning
Sales Rep Service
Secretarial Service
Seminar Leader
Software Development
Systems Analysis
Tax Consulting
Technical Support
Technical Writing
Translating Service
Used Book Dealing
Web Site Design
Web Site Development
Wedding Planning
Window Washing

Monday, 24 August 2009

Writing - Work Online

If you have a talent for the written word, you can begin freelancing and find potential clients around the globe.


Internet businesspersons need you to write web copy, write articles, craft newsletters, ghostwrite e-books, write technical brochures, and the list goes on…
So, if you have a good vocabulary, make good use of grammar and punctuation, and enjoy learning something new every day, your services are needed by the worldwide Internet community.

Typing - Work Online

Since you have a computer, I assume you have the ability to type. Maybe you henpeck your way through emails and Internet surfing, but you get the job done. Conversely, you may have lightning fingers and tap out 100 wpm.

Either way, you can make a living at home by freelancing as an outsource typist.
Many Internet business owners are swamped with the demands of getting their business off the ground and keeping it going.

You would be needed to fill out forms, answer customer mail, and do the general office paperwork your client chooses to pass along to the lucky bidder.

Since you can have as many clients as you have time to serve, you can make a decent living as a virtual secretary.

Telemarketing

Telemarketing
Telemarketing is a very useful tool for Internet marketers.
Unlike unsolicited calling lists, the persons you would be contacting have opted to receive further information.
Also, you will probably be calling former customers, to see if the product or service is satisfactory. In some cases, you will be responding to customer's emails requesting more information, help, or additional services.
Paid by the hour, you can usually pick the best time for you to make the necessary calls and answer emails.

Teaching

Should you already have a background in education, teaching
may be the online job just waiting to be filled. For instance,
more non-traditional students have taken advantage of Internet
capabilities to obtain a distance education. If you have a

Masters degree, you may find work teaching online high school
classes or participate in independent study programs for a
college or university.

In addition, students who need a little extra help to understand
concepts being taught can benefit from an online tutor. With
the speed of email, real time chat programs, and video cams (if
necessary), you can help a struggling learner to get the most
out of his/her education.

Sunday, 23 August 2009

Why Work At Home?

Although for some, the answer to that question is pretty obvious, but to others, it may take a little more convincing and persuading to show them the many benefits that they would and can enjoy by being a work at home entrepreneur.

Being and working in a traditional setting like a corporate or manufacturing environment is enough to make a person seriously considering their options and starting their own businesses to think long and hard.

These settings are not necessarily “bad” but are limiting and inflexible to offer the work from home individual what they are seeking and long for - - which is flexibility and convenience.

Gas Savings
One significantly large factor in the work at home issue is the huge savings that you can enjoy on your gas expenses and commute time for work each day.

This expense can significantly increase depending on the distance to and from work on a daily basis and what kind of vehicle is used in the commute.

It is estimated that your average corporate employee spends anywhere from 1-3 hours each day, traveling back and forth to their places of employment. That roughly translates into almost 15 hours per week just in travel time alone!

Coupled with the average 40 hour work week, and that employee is looking at over 50 hours away from home and possibly hundreds of dollars in gasoline and vehicle expense.

Again, those numbers alone is enough to make someone consider the aspects of working from home as a serious consideration!

With working from home, the daily commute can be reduced to as little as 5 minutes to your home office each day. That can significantly reduce the stress associated with daily commutes and traffic stress in traveling on the road.

This one factor alone can also help a stay-at-home parent decide whether or not to brave the corporate world or bounce their little on their knee as they type up their proposals and pitches…from their home office computer.

In addition to the reduction in travel time, you also save on gas expenses as there is no need to use as much, if any, for the five minute commute to your office. Avoiding wear and tear on your vehicle, frequent maintenance and environmental fumes again is a big positive in favor of working from home.

With the fluctuation of gasoline prices and expenses, saving the average family hundreds of dollars a month in gas prices adds to the family budget in a positive way. Instead of worrying about gas for getting back and forth to work, those funds and worries can be placed somewhere else on your agenda.

Availability
As a work at home employee, or more specifically as a work at home parent, you also have the flexibility and the enjoyment of being available to your children as needed. While working from home, you have the option of reducing childcare expenses and carpool expenses for the care of your kids.

If you have the type of business that doesn’t interfere with children being around (telephone work, detailed work requiring concentration) than having your children at home with your while you work is ideal.

You get to spend more time with them, experience a lot of “firsts”, attend parent-teacher meetings and even help them with their homework after school.

The flexibility that is afforded to you as a work at home parent is a definite plus for a lot of work at home entrepreneurs who deem this as high priority.

However, parents aren’t the only people who get to experience perks when they are working from home. There are entrepreneurial-minded people who want their own business, want flexibility and convenience as well, but don’t want to have to experience the traditional work environment to be able to enjoy it.

They may be in search of a home business or a work at home job that will give them the best of all worlds and allow them the freedom that the lifestyle affords.

The flexibility to work when you want (in the middle of the night), where you want (on your back deck), and in what you want (pajamas!) is also a draw for those contemplating this flexible lifestyle.

Flexibility
Being in control of your time and being able to do what you want and when you want to is something that many can only dream of. With the right positioning and ideas, you can not only dream but have it as well.

Is flexibility important to you? And convenience as well? With working from home and/or operating a home business, you have the flexibility to work around your family’s schedule and other responsibilities as well. What’s important to you as a work at home parent?

* A sick child? You can pick them up from school, bring them home and still continue to work on your proposal.

* What about vacation time? Schedule it when YOU want to instead of waiting for the office pool to go around, possibly making your request the last one to get approved.

You can take care of errands that can only be handled in the middle of the day and deal with responsibilities that occur within traditional work hours.

Attire/Expenses
What about how you look and what you wear to work everyday? That is a moot issue in the case of the work at home individual. A definite plus for working at home is the reduction in expenses, clothing and accessories that you would incur in a traditional work environment.

There is a very real and often very high expense in maintaining a wardrobe and accessory budget if you have to go out of them home to go to work each day.

The constant need for updating your wardrobe is no longer necessary because you can be as casual as your home business will allow. You can work in your pajamas everyday if you’d like!

Sick Days
Tired of getting sick every time someone at work gets sick? When you work from home, you also reduce your exposure to colds and germs, thereby reducing your chances of missed work days. When you work around other people, there is always the likelihood that you will get sick; that’s just the way it is.

Although there is no way that you can completely eliminate germs, especially airborne germs, however working from home allows you to control the exposure that you have to germs and away from those who come to the workplace sick.

Eating Out
Eating out and meals can create a somewhat high expense as well for the traditional worker. Corporate and traditional 8-5 employees eat out almost everyday. Many times, they work near restaurants and eateries that can make it very convenient to go and “grab a bite” while on a quick lunch hour. And with friends, there’s an even more enticing reason to spend money eating lunch out. At an average of $5-7 per day for lunch, that can add up to over $1,750 each year spent on eating out!

But, if you working from home, you can save an enormous amount of money on lunches that you eat out. You have quicker access to food that is right at home and you can also make better choices.

It is also more nutritious to eat at home in addition to saving money and curbing costs. You have more control over the types of foods that you eat and also how frequent you eat them.

Exercise
Maintaining an exercise schedule is also a plus for the work at home individual. Want to work out at the gym in the middle of the day? No problem! You can go to your local gym, walk at the park or work out at home on any schedule you’d like since you’re able to enjoy flexibility and convenience with your work schedule.

And, since health and exercise is an integral part of a successful work at home plan, you’d be more inclined to do it with flexible opportunities!

With all of the advantages of the work at home lifestyle, there is hard to imagine that there are any disadvantages at all. But, there are. Although the work at home life does offer significant perks and pluses, there are some disadvantages that you may want to consider before you plunge into the lifestyle.

Working From Home

Working from home is a dream come true for some whose desire is to enjoy the convenience and flexibility that the lifestyle has to offer. The very idea of working from home conjures up ideas of easy living, mid-afternoon naps, and lunch with friends and frequent coffee breaks from their very own coffee makers!

But, although the idea is romantic, the true life of the work at home entrepreneur is anything but romantic. Yes there are the flexible, lazy days, but there is also the realism that no work = no pay.

Working from home is fun and exciting, but only if you are willing to work hard, do your research, market your skills and abilities and put in the necessary time to establish yourself as an expert in your field.

In return for this dedication and hard work, you get to decide your own income level, giving yourself raises as is needed and necessary and yes, you get to take off work when YOU want to.

Most definitely, the ability to create an income from the comforts of home is a very exciting one!

But what is the main reason(s) that so many people are attracted to the very idea of working from home? And why is it that moms and dads are turning in their resignation notices at their stable corporate jobs to pursue those proverbial “pipe dreams” that everyone says they’re chasing?

The work at home lifestyle is an attractive one for a number of reasons.

* A work at home job offers flexibility
* You enjoy a certain level of freedom working from home
* There is a convenience working from home and setting your own schedule
* You can reduce and eliminate a lot of overhead expenses

Many people are seeking ideas and turning to the draw of the work at home lifestyle as a means of reducing stress (daily commutes, monthly deadlines), reducing their living expenses (taxes, gas, childcare) and finding optional means of creating an income in lieu of the traditional 9-5 fixed corporate work schedules.

Some of these reasons are enough to convince some to even look into it!

And, in addition to the flexibility that the lifestyle creates, the income that can be created is also a draw as well.

The skills and abilities that the work at home entrepreneur possesses give them the opportunity to create a highly competitive income. Their newfound income can rival any corporate salary that they may have once perhaps enjoyed.

In many cases, the only way to experience a spike in your income IS to start your own business, or, greatly reduce expenses and experience an overage in what you payout each month.

Work at home entrepreneurs are often frugal by nature, therefore any momentum that they can build up to help them save money is another draw in itself.

The attraction of a work at home business is so strong, that there is a great pursuit of dreams, hopes and goals that will allow the right kind of person and personality to stay at home, pursuing an income.

If they choose and market the right kind of business for their work at home endeavors, they have the probability to enjoy a strong and residual income for years and years to come.